Mittwoch, 01. Dezember 2021, 05:13:21

PR: Diageo investiert 75 Millionen US-Dollar in den Bau ihrer ersten Malt-Whisky-Destillerie in China

Die neue Diageo Eryuan Malt Whisky Distillery in der Provinz Yunnan wird bei ihrer Eröffnung klimaneutral sein

Nach Pernod Ricard (wir berichteten) baut nun auch Diageo seine eigene Whisky-Destillerie in China. Die neue Brennerei in der Provinz Yunnan wird mehr als 2.100 Metern über dem Meeresspiegel liegen, das Areal der Destillerie umfasst 66.000 Quadratmeter, die Diageo Eryuan Malt Whisky Distillery wird ein interaktiver Besucherzentrum haben und klimaneutral arbeiten. Baubeginn dieser neuen Malt-Brennerei ist voraussichtlich Anfang 2022.
Mehr Details zur neuen Eryuan Malt Whisky Distillery finden Sie im Pressetext, der uns über PR Newswire for Journalists erreichte und auf der Website von Diageo zu finden ist:


Diageo to build new US$75 million distillery to produce the group’s first China-origin, single malt whisky

The distillery in Yunnan Province will be carbon neutral when it opens

ERYUAN, China, Nov. 2, 2021 /PRNewswire/ — Diageo, the global leader in beverage alcohol and owner of Johnnie Walker and Singleton Scotch whiskies, today broke ground on the site of its first malt whisky distillery in China.

Visitor Centre Interior Reception Copper Stills View

Located in Eryuan County in Yunnan Province, the Diageo Eryuan Malt Whisky Distillery will produce Diageo’s first China-origin, single malt whisky. Details of the US$75 million investment were officially unveiled at a special ceremony today in Eryuan, attended by provincial and local government officials, industry representatives, and the local community.

„China is the world’s largest beverage alcohol market[1] and the demand for whisky is growing rapidly among middle-class consumers who are keen to further discover and enjoy fine whiskies“, said Sam Fischer, President, Diageo Asia Pacific and Global Travel. „Today we celebrate another significant step forward, and one which builds upon our local insights and combines those with Diageo’s global whisky expertise in order to delight the next generation of Chinese whisky consumers.“

At more than 2,100 meters above sea level, the site of the 66,000 square meter distillery was carefully selected for its temperate climate, rich natural biodiversity, and access to natural spring water that is a source of the second largest highland lake, Erhai Lake, in Yunnan. Sam Fischer added,

„The natural surroundings and the Eryuan landscape will allow us to craft a world-class, China-origin, single malt whisky that will capture the imagination of premium whisky lovers in China.“

Visitor Centre Whisky Barrels Beacon Tower Interior Skywell

Diageo’s ‚Society 2030: Spirit of Progress‘ sustainability action plan will shape the design and development of the distillery. Renewable and clean technologies will be used in the distillery to ensure it is carbon neutral, recycles all the water it uses, and is a zero-waste site.

The site will feature an immersive and interactive visitor centre that will attract whisky enthusiasts and boost the local cultural tourism industry. The sustainable and innovative design of both the distillery and the visitor center will incorporate local cultural elements and embrace the region’s natural landscape.

Construction is expected to begin in early 2022.

Diageo’s commitment to sustainability: More information on Diageo’s Society 2030 Spirit of Progress action plan can be found here.

Diageo’s plans for building a low carbon future: Combatting climate change and its associated impacts is at the heart of Diageo’s ‚Society 2030: Spirit of Progress‘ action plan. The company has already halved the carbon emissions associated with its operations since 2008 and is now working to reach net-zero carbon across its direct operations by 2030, harnessing 100% renewable energy.

As part of its 2030 action plan, Diageo is developing site-by-site roadmaps and is also working to achieve net-zero carbon across the entire supply chain by 2050 or sooner, with an interim milestone to achieve a 50% reduction by 2030. Building on a long track-record of environmental, social and governance (ESG) progress globally, Diageo is now in the top 1000 companies in the world taking action to address climate change in a science-led and systemic way. The company’s goals in this space have been calculated in accordance with the principles of Science Based Targets Initiative (SBTi) and recently validated as meeting the criteria for the 1.5°C pathway.

Diageo is also part of a pioneering group of organizations that are championing a green recovery and supporting the Sustainable Development Goals, through membership of the United Nations Global Compact, We Mean Business Coalition and other key global advocacy organizations. As a signatory to RE100, Diageo aims to source 100% of its electricity from renewable sources by 2030. In addition, Diageo has signed onto the global Race to Zero campaign, a commitment to achieving net-zero carbon emissions by 2050 or earlier.

1International Wines & Spirits Record (IWSR) database, 2020 Report, accessed at https://www.theiwsr.com/

Unsere Partner

Werbung

- Werbungt -

Neueste Artikel

Werbung

- Werbung -
- Werbung -
X