Freitag, 01. März 2024, 08:09:34

Neu: Mortlach 14yo Alexander’s Way für den Global Travel Retail

Ein neuer Mortlach ergänzt die neue (bei uns noch nicht erschienene) Standard-Linie im Travel Retail

Zwar gibt es hier in Europa noch keine offizielle Ankündigung der neuen Abfüllungen von Mortlach (man hat sich bei Diageo entschlossen, von der Luxuslinie wieder abzurücken und die Serie neu aufzustellen), nun aber haben wir von Diageo International bereits eine Ankündigung einer 14-jährigen Abfüllung von Mortlach für den Global Travel Retail erhalten, die weltweit erhältlich sein soll. Der Mortlach 14yo wird dabei 50 Britische Pfund kosten und sich in das neue Preisgefüge der Standardabfüllungen einfügen.

Alle Infos zum Mortlach 14yo Alexander’s Way und  auch einiges zu den anderen Handelsabfüllung in der untenstehenden englischprachigen Pressemitteilung:


New collection from Mortlach showcases the best kept secret in Scotch

8th November 2018: Today, Diageo Global Travel unveiled “Alexander’s Way”, a 14-year-old Mortlach Single Malt, exclusive to travel retail. It forms part of a new four bottle collection including, 12-year-old “Wee Witchie”, 16-year-old “Distiller’s Dram” and 20-year-old “Cowie’s Blue Seal”.

Unveiled at an event in Taiwan, the collection is set to bring the dark side of Speyside to life delighting flavour-seeking travellers with the best kept secret in Scotch. In a region known for its smoother, gentler style of whisky, Mortlach’s exceptional flavour bridges the gap between mellow and smoky.

Mortlach is renowned for its unique and complex distillation process known as “The Way”. The intricateapproach to distillation has remained unchanged since 1896 when it was first  used by Dr. Alexander Cowie. 

The single malt’s 2.81 distillation process, is a closely guarded secret, handed down through generations of Mortlach distillers. It is this process that shapes Mortlach’s dark, complex and rich character, earning it the nickname, “The Beast of Dufftown”.

Anna MacDonald, Marketing and Innovation Director, Diageo Global Travel, said:

“We’re delighted to introduce Mortlach’s new single malt whisky collection into our Scotch portfolio. Passenger numbers continue to grow worldwide. In Taiwan alone an estimated 38 million1 new passengers are travelling each year. In addition malts are forecast to grow at a faster rate than blends globally, with Asia highlighted as the region likely to see the fastest growth in the next two years, making this the perfect location to launch.

“The whole collection has been created to appeal to explorers, explorers in flavour and, explorers in experiences. This is why we are particularly excited to have a Travel Retail exclusive as part of the collection. ‘Alexander’s Way’ is the spiciest Mortlach expression to date – created to provide travellers with a something they can’t buy anywhere else.”

Each member of the new Mortlach collection reflects the Speyside distillery’s bold flavour in their own exceptional way. Dr Craig Wilson, Mortlach Master Blender, said:

These whiskies really stand out in Speyside. For me it’s the way the unique 2.81 process gives you such an intensely complex liquid and character from the minute it comes off the still; it’s like having three distilleries at the one still house. Our job is to hone the character in the right way to create four well balanced whiskies of unparalleled richness and complexity.”

Mortlach 12-year-old, 14-year-old, 16-year-old and 20-year-old will first launch in Taiwan Travel Retail in November, followed by other markets. All available in 70cl or 75cl, depending on location, RSSP’s are 12-year-old, £31GBP/NT 1250; 14 year old, £50GBP/NT 1600; 16-year-old, £70GBP/NT 2300; 20-year-old £150GBP/NT 5600.

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