Mittwoch, 25. November 2020, 03:55:56

PR: Smokehead Motorrad der Öffentlichkeit vorgestellt

Die Ducati wurde von Tyler Lunceford designt

Beam 2020 Bowmore

Wir haben die Entwicklung des Motorrads der Whiskymarke Smokehead ja schon längere Zeit verfolgt, nun ist es aber definitiv soweit: The Smoker ist fertig – und wurde gestern der Öffentlichkeit präsentiert. Das Design der Maschine stammt von Tyler Lunceford, auch bekannt als der Ducatiflüsterer. Hier erfahren Sie alles über die Vorstellung des Motorrads in Shoreditch:


SMOKEHEAD MOTORCYCLE READY TO BE UNLEASHED

The Smoker will launch at The Bike Shed, Shoreditch on 12th November with craftsman Tyler Lunceford in attendance

Smokehead Islay Single Malt Whisky has teamed up with over the past nine months to build a one-of-a-kind, customised Ducati, inspired by vintage motorcycles. The time has come to reveal ‘The Smoker’.

The expertly crafted motorcycle will be unveiled to media, trade and bike fanatics on 12th November in London at The Bike Shed, Shoreditch.

Hosting the evening will be bike blogger Motobob who will run a Q&A with Tyler, while custom motorcycle helmet designer Piers Dowell paints two Smokehead helmets live on the night. Bike fans will enjoy video footage of the creation of The Smoker, including the final video of the bike on the open road.

Mind-blowing cocktails made with Smokehead, Smokehead High Voltage and Smokehead Sherry Bomb will be served throughout the night, including The Smoker serve, created exclusively for the project – a robust mix of Smokehead, lemon juice, honey syrup, ginger liqueur, a pinch of activated charcoal, shaken over ice and strained into a rocks glass, garnished with crystallised ginger.

The Bike Shed Motorcycle Club is a collective who celebrate bike builders, riders and fans, and is one of the UK’s best-known venues for customised motorcycles.

US born Lunceford of North Motorcycles is a renowned global biking sensation (known as the Ducati Whisperer of the New York tri-state) with over 20 years experience customising bikes for obsessive bikers and rock stars. He owned a workshop in Brooklyn but recently relocated to Edinburgh, Scotland to raise a family, and this is where he crafted The Smoker.

Commenting on the partnership with Smokehead and the finished bike:

“Smokehead’s support of unique craftsmen and women resonated with me immediately. Building a customised bike is an incredible process. And it’s a slow process. Notching, welding, grinding, every single detail needs to be accounted for. I wanted to make sure this bike was phenomenal before unleashing it.

“I wanted to make a bike for the street, something that’s comfortable, with a really vintage appeal. This isn’t a bike that’s going to be polished and put in a museum.

“Smokehead whisky is not for everyone and neither is The Smoker – it’s bold, it’s intimidating and it’s loud. It’s really loud. It attracts a certain crowd. It’s certainly not for everyone. I can’t wait for the unveiling at The Bike Shed.”

Adding his thoughts, Iain Weir, Smokehead Brand Director, said:

“We’re overwhelmed with how The Smoker has turned out. Tyler has exceeded expectations and created something incredible for Smokehead. Just like our whisky, The Smoker is bold, daring, independent and most importantly, not for everyone.”

The Smokehead Refinery

The campaign shares stories of partnerships with the boldest of craftsmen and women that Smokehead is proud to rub shoulders with. Chapter 1 of the project was unleashed in 2018, a successful partnership with Dram & Smoke creating a series of ‘Smokehead Feasts’ for media and trade across the UK. Chapter 2 celebrates the collaboration with Tyler.

In late 2018, Smokehead released Sherry Bomb, a heavily peated Islay single malt that has been boldly blasted by sherry casks; following hot on the heels of Smokehead High Voltage, along with their louder and bolder look, which was unveiled in April.

Whiskyexperts-Whiskyfreunde

Unsere Partner

Whiskyhaus Button
Whiskybotschaft Button
JJCorryIW Button
GaG Partnerbutton
St. Kilian Partnerbutton
Kaspar Button
Partnerbutton Frank Bauer
Button Kirsch Whisky
Mackmyra Partnerbutton
Bruichladdich 125×125

Werbung

- Advertisement -
Irish Whiskeys Rect

Neueste Artikel

Neu: Glen Scotia 30yo

In UK kostet der neue Glen Scotia umgerechnet 950 Euro - nur 500 Flaschen davon wurden abgefüllt

Schon bald: Ardbeg 25yo

Der Whisky wird rund um den Jahreswechsel erscheinen - Preis wurde noch keiner genannt

PR: Glenfiddich startet neue Werbekampagne mit Schauspielerin Michelle Dockery

Der Star aus Downtown Abbey wirbt nun für Glenfiddich

PR: Neues von Kirsch Import – Gordon & MacPhail, Signatory, Elements of Islay

Elf Neuheiten aus Schottland - schon bald bei Ihrem Händler

PR: Diageo startet neuen Zehnjahres-Aktionsplan für Nachhaltigkeit

Vier konkrete Ziele will Diageo bis 2030 mit seinem Aktionsplan „SOCIETY 2030: SPIRIT OF PROGRESS“ erreichen

Neu: Teeling Wonders of Wood Amburana Cask im Online Shop der Destillerie

Für die Fässer wurde brasilianisches Hartholz verwendet - sie sind meist nur in Brasilien in Verwendung

Jobangebot: Brand Ambassador/Brand Influencer (m/w/d) für Mackmyra auf Minijobbasis

Ein abwechslungsreiches Tätigkeitsfeld wartet auf die Interessenten

Ralfy verkostet: Drei Alternativen zu Scotch (Review #853)

Eine ungewöhnliche Folge der Verkostungen bei Ralfy - Empfehlungen ohne Verkostung

Werbung

- Advertisement -
Timorous Beastie Rectangle 2019

UNTERSTÜTZEN SIE JETZT IHRE LOKALEN HÄNDLER!

- unentgeltliche Werbung zum Support des Handels -
DeinWhisky
X