Mittwoch, 22. Mai 2024, 19:46:32

SMWS feiert 40.Geburtstag mit einem Weldrekordtasting

Ein Geburtstagsgeschenk an sich selbst: Das größte Online-Tasting der Welt wird ins Guinness Buch der Rekorde aufgenommen werden

Ein Online-Livetasting mit Teilnehmern in mehr als 15 Ländern weltweit – mit diesem Weltrekord hat die Scotch Malt Whisky Society ihren 40. Geburtstag gefeiert. Was als kleiner Club begann, ist mittlerweile eine große Gemeinschaft von Whiskyfreunden rund um den Globus geworden. Entsprechend freut man sich auch in allen Landesorganisationen über den gelungenen Weltrekordversuch, und die Briten haben uns dazu die nachfolgende Pressemitteilung gesendet:

PresseartikelFür den Inhalt ist das Unternehmen verantwortlich


The Scotch Malt Whisky Society sets a world record for the biggest online whisky tasting with drams being shared simultaneously in more than 15 countries around the world  

A whisky club originally set up by a small group of friends in Edinburgh has toasted its 40th anniversary by setting a GUINNESS WORLD RECORDS™ title for the most participants in an online whisky tasting event.

Co-hosts of the Society’s world record tasting: Master Ambassador, John McCheyne, and Madeleine Schmoll, Social Media and Community Manager. Photograph: Mike Wilkinson…30/09/23 Copyright: Mike Wilkinson. Mike Wilkinson. 07768 393673

Founded in Edinburgh in 1983, The Scotch Malt Whisky Society (SMWS) has grown to become the world’s biggest whisky club, with almost 40,000 members in more than 20 countries across the globe.  

On Saturday, 30 September, 447 of its members in more than 15 countries gathered online for the world record tasting attempt, which was staged to celebrate the Society’s 40th anniversary. Overseen by an adjudicator from Guinness World Records, the whisky tasting started at 2pm BST with participants around the world tasting the same three drams of whisky simultaneously.

Madeleine Schmoll, with Christopher Coates, Whisky Magazine and Rebecca Hamilton, Chief Marketing & Experience Officer for the Society. Photograph: Mike Wilkinson…30/09/23 Copyright: Mike Wilkinson. Mike Wilkinson. 07768 393673

The event featured whisky fans in the UK, Europe, USA, Canada, Australia, Japan, China, South Africa, Hong Kong, Denmark, Switzerland, New Zealand, Mexico, Taiwan, and Korea. The timing of the event meant that the Society’s members in New York tasted their three drams at 9am while those in Australia were tasting at midnight.

The 45-minute event was live streamed from a newly refurbished The Vaults in Leith, Edinburgh, the spiritual home of the Society. The first dram was introduced from Edinburgh by the Society’s Master Ambassador, John McCheyne; the second from New York by Tom Smith, Senior Director of SMWS USA, and the third from Melbourne by Matt Bailey, Director of SMWS Australia. 

Each of the 447 participants had to attend the tasting on an individual device with the camera on and no other person visible on screen with them, and attend the full duration of the tasting in order for the Society to set the record. 

Madeleine Schmoll, event host and Social Media and Community Manager at The Scotch Malt Whisky Society UK, said:

“We are delighted to announce that The Scotch Malt Whisky Society has set the world record for the most participants in an online whisky tasting event.” 

“It’s amazing to see how far the Society has come since the club was founded in Edinburgh by Pip Hills and a group of friends in 1983. With the Society turning 40 years old, we felt this would be the perfect way to share in a very special simultaneous tasting. We are the pioneers of cask strength, full flavour whisky that creates conversation – that’s why people become members – and the world record tasting worked across time zones and countries to bring our members together. It’s a great example of what we are all about.”

The event was witnessed by Christopher Coates, Director and Editor-at-Large of Whisky Magazine, and Chair of Judges for the Icons of Whisky and World Whiskies Awards, who said:

“It has been a joy to be a part of this momentous event, and to see people connecting with other whisky lovers from as far afield as Japan, or Australia, to celebrate some truly exceptional drams. This is something that wouldn’t have been possible 10 years ago, and it’s a testament to how technology and whisky can bring people together.” 

The three Society drams tasted were Cask No. 55.78 What a Spread!, a 13-year-old rich and sweet bottling from a Speyside distillery, with tasting notes of “spiced toffee, creme brulee and a touch of fresh oak”; Cask No. 39.244 Tutti Frutti in a Wooden Bowl, an 11-year-old whisky from the SMWS Juicy Oak & Vanilla flavour profile; and Batch 15 Smokus Fruticosus, a blended malt comprised of malt whiskies from the islands of Islay & Orkney. 

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