Sazerac, eines der ältesten us-amerikanischen Destillationsunternehmen, hat soeben bekannt gegeben, dass man von Diageo insgesamt 19 Marken gekauft hat, darunter auch die bekannte kanadische Whiskymarke Seagram’s. Ein Verkaufspreis wurde dabei nicht genannt.
Die vom Kauf betroffenen Marken sind:
- Seagram’s V.O.
- Seagram’s 83
- Seagram’s Five Star
- Myers’s
- Romana Sambuca
- Yukon Jack
- Booth’s
- Goldschlager
- Popov
- Relska
- The Club
- Black Haus
- Peligroso
- Grind
- Piehole
- Parrot Bay
- Stirrings
- Scoresby
- John Begg
Man rechnet seitens Sazerac damit, dass der Kauf Anfang 2019 komplett über die Bühne gegangen sein wird.
Hier noch die englischsprachige Pressemitteilung dazu:
SAZERAC COMPANY PURCHASES BRANDS FROM DIAGEO
LOUISVILLE, KY (Nov. 12, 2018) The Sazerac Company, one of America’s oldest family owned, privately held distillers, is purchasing 19 brands from Diageo, a global leader in beverage alcohol with an outstanding collection of brands across the spirits and beer categories.
The brands being purchased by Sazerac are Seagram’s V.O. Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg brands.
“We are delighted to acquire these iconic brands from Diageo and are looking forward to working closely with our wholesalers and customers to provide the focus to maximize the full global potential of the brands,”
stated Jake Wenz, Sazerac’s chief operating officer.
The sale of the brands is expected to be completed by early 2019.
About the Sazerac Company
Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.
