Die Scotch Whisky Association (SWA) hat heute ihre Zahlen zu den Whiskyverkäufen im Jahr 2023 veröffentlicht – und sie zeichnen ein gemischtes Bild: Während die Zahlen im Vergleich zu 2022 (ein Ausnahmejahr nach Ende der Pandemiebeschränkungen) teilweise dramatisch zurückgingen (-19% im Volumen, -9,5% im Wert), sind sie im Level doch dort, wo sie vor der Pandemie waren – was allerdings auch unter diesem Aspekt einen Stillstand über vier Jahre bedeutet.
Zitat SWA:
Exports of Scotch Whisky have risen by 14% in value compared to 2019, with a 3% increase in volume. However, whisky bosses have also warned that 2023 posed “significant” challenges for the sector both at home and in a number of key markets, warning that maintaining these numbers without more concrete government support in the coming year could hamper longer term growth.
Die nachfolgende Grafik spricht eine beredte Sprache, was die verschiendenen Zahlen und Regionen angeht:
Hier noch ein Zitat aus dem Artikel auf der Webseite der Scotch Whisky Association von Mark Kent, Chief Executive der Scotch Whisky Association, der auch angesichts der aktuellen Zahlen eine Reduktion der Steuern auf Whisky verlangt, um den Verkauf anzukurbeln:
“Scotch Whisky has once again shown its export strength despite significant challenges across a volatile global trading environment. The figures demonstrate that Scotch Whisky brands and distilleries are investing in their teams, their tourism offering, their long-term sustainability and their global presence to ensure that Scotch continues to be the world’s favourite whisky.
Mark Kent, Chief Executive der Scotch Whisky Association
“We know that the Scotch Whisky industry is remarkably resilient as we look at these numbers against the backdrop of rising costs for consumers and businesses, but the figures are a reminder once again that the Scotch Whisky success story cannot be taken for granted. We need to see more tangible support from government both at home and in our priority markets in order to continue to grow our export numbers, and the resultant investment, employment and economic benefits that come with that.
“A cut to spirits duty in the Spring Budget would be a step in the right direction, giving the industry platform at home to push forward with international growth. Government must also do away with any notion of restricting the marketing of Scotch Whisky in Scotland, which would have a significant and lasting impact on the industry’s ability to generate future growth.”
