Donnerstag, 16. Juli 2020, 15:07:50

PR: Die Tourismusvision von Johnnie Walker für Schottland macht den nächsten Schritt

Grünes Licht für die Cardhu-Pläne

Waterford für Kirsch und Whic

Diageo hat mit seinen geplanten Visitor Centers der Brennereien Glenkinchie, Caol Ila, Clynelish und Cardhu rund um den Blend Johnnie Walker einen weiteren Schritt nach vorn gemacht. Heute wurde die Baugenehmigung für die Umwandlung der Cardhu Distillery in Speyside erteilt. Insgesamt £150 Milliomen investiert Diageo in die Besucherzentren der Repräsentanten der ‘four corners of Scotland’ – Glenkinchie, Caol Ila, Clynelish und Cardhu – sowie der Johnnie Walker Whisky Experience in Edinburgh. Nähere Details finden Sie in der folgenden englischsprachigen Pressemitteilung:


Johnnie Walker tourism vision for Scotland takes major stride forward

The biggest investment programme ever seen in Scotch whisky tourism in Scotland passed a major milestone today (Thursday 8th August) with granting of planning permission to transform Cardhu Distillery in Speyside.

The green light for the Cardhu plans completes the key regulatory approvals for a range of new Johnnie Walker visitor attractions, including a global flagship visitor experience in Edinburgh and transformation of four distilleries -­‐ Glenkinchie, Caol Ila, Clynelish and Cardhu -­‐ representing the ‘four corners of Scotland’ as part of a £150 million investment in Scotch whisky tourism.

  • Cardhu Distillery has a particularly strong place in the almost 200 year history of Johnnie Walker.
  • It was the first distillery to be acquired by John Walker & Sons in 1893 to secure the supply of its fine single malt.
  • Cardhu remains a key single malt in the making of Johnnie Walker today
  • Under the plans the visitor experience at Cardhu will tell the story of Helen and Elizabeth Cumming, the pioneering women who established and ran the distillery in the 19th Century, as well as the connections to the Walker family.

David Cutter, Chairman of Diageo in Scotland, said: “We are delighted to have received planning permission for the transformation of Cardhu Distillery in Speyside. This gives us the green light on all of our key Johnnie Walker tourism investment projects from Edinburgh to the four corners of Scotland. Together these locations will create a unique Johnnie Walker tour of Scotland, encouraging visitors to the capital city to also travel to the country’s extraordinary rural communities.”

Cristina Diezhandino, Diageo Global Scotch Whisky Director, said: “This is another important step on or journey to create visitor experiences for Johnnie Walker in Scotland as we prepare to celebrate the brand’s 200th anniversary in 2020, and as we work to make new generations of people around the world to fall in love with Johnnie Walker, Scotch whisky and Scotland.”

Laura Sharp, Cardhu Distillery Brand Home Manager, said: “This announcement is very exciting and we want to thank Moray Council and all our neighbours for their continued support.

“This is an important step forward on our journey to transform Cardhu’s visitor experience and everyone involved is very much looking forward to work getting underway. Speyside is a hugely important part of the Scotch whisky tourism map and we are very excited to bring new visitors to the region.”

The latest planning approval came after Johnnie Walker last week reported a strong year of global growth with sales increasing by 7%. Johnnie Walker is Scotland’s largest global exported consumer brand with seven bottles exported around the world every second.

Diageo is currently investing over £185 million in key Scotch whisky projects in Scotland. The £150 million tourism investment will not only create the Johnnie Walker four corner distillery experiences but will also upgrade the company’s other eight single malt distillery visitor attractions across Scotland and a further £35 million has been investment to reopen the iconic distilleries of Port Ellen and Brora.

Unsere Partner

St. Kilian Partnerbutton
Kaspar Button
Button Kirsch Whisky
Bruichladdich 125×125
Partnerbutton Frank Bauer
JJCorryIW Button
Whiskyhaus Button
GaG Partnerbutton
Mackmyra Partnerbutton
Whiskybotschaft Button

Werbung

- Advertisement -
Big Peat Rectangle 2019

Neueste Artikel

Neu: Drei Glen Moray Single Cask Releases der Distillery Edition Serie

Einfach anrufen in der Brennerei und bestellen

Neu: Fettercairn 22 Year Old

Ab August in Großbritannien beim Fachhändler erhältlich, und hoffentlich auch bei uns

North Uist Distillery erwirbt historisches Gebäude für neue Whisky-Brennerei

Dort soll die erste legale Whisky-Brennerei auf den südlichen Äußeren Hebriden entstehen

Glenfarclas „Stillmen’s Dram“ ab heute online erhältlich

Diese Abfüllung war eigentlich für das Spirit of Speyside Festival

Whiskystats: Der Sekundärmarkt normalisiert sich

Nach den turbulenten Frühlingsmonaten bewegten sich die Preise im Juni seitwärts

Serge verkostet: Clynelish, Dornoch Castle Whisky Bar 20th Anniversary und Prima & Ultima

Nichts zu mäkeln bei den beiden von Serge Valentin verkosteten Abfüllungen – auch heute nicht!

Wolfburn Distillery wieder für Touren geöffnet

Ab sofort kann man - gegen Voranmeldung - an einer der 15 wöchentlichen Touren teilnehmen.

PR: Neues Album von Robin Laing – Holding Gold

Das neue Album des schottischen Whiskybarden ist soeben erschienen und kann bei ihm bestellt werden

Werbung

- Advertisement -
Timorous Beastie Rectangle 2019

UNTERSTÜTZEN SIE JETZT IHRE LOKALEN HÄNDLER!

- unentgeltliche Werbung zum Support des Handels -
DeinWhisky
X