Die irische Echlinville Distillery wird ab sofort in Irland mit Hi-Spirits Ireland als Distributionspartner zusammenarbeiten. Das Subunternehmen des us-amerikanischen Produzenten Sazerac soll die Destillerie dabei unterstützen, in irischen Regalen mehr Präsenz für ihre Marke „Duneville’s“ sowie den beiden von Echlinville produzierten Blends zu erlangen.
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Hi-Spirits Ireland to distribute Echlinville Distillery brands
The Echlinville Distillery (Kircubbin, Co. Down) has announced a new distribution agreement with Hi-Spirits Ireland. The deal will see an increased presence for Echlinville’s premium whiskeys and gins across the Irish market.
Echlinville is home to award winning premium brands including Dunville’s Irish Whiskey,Weavers Gin and Echlinville Irish Pot Still Gin. The new partnership will provide a significant boost for the distillery’s presence in both the on and off-trade throughout Ireland.
Echlinville became the first field-to-glass distillery in Ireland, and the first new distillery in Northern Ireland for more than 125 years, when it began production in 2013. The independent, family-owned distillery has since been at the forefront of Ireland’s spirits revolution with its Dunville’s Irish Whiskey in particular having gained a global following.
Echlinville Distillery owner Shane Braniff said:
“We are excited about this new partnership and the opportunities it will present for both Echlinville and Hi-Spirits Ireland. Our combined expertise, passion and commitment to quality will provide the momentum for the next phase of Echlinville’s growth.
“The agreement will see our Dunville’s Irish Whiskey range together with Weavers Gin and Echlinville Irish Pot Still Gin take their place among Hi-Spirits Ireland’s impressive portfolio. We look forward to working with the Hi-Spirits team to introduce our award-winning spirits to an increasing number of trade and retail partners and grow our presence in our home market.
“This distribution agreement comes at a particularly good time for us as we are about to launch the latest addition to our Dunville’s Irish Whiskey family. We are delighted that Hi-Spirits Ireland will be the sole Irish distributor of Dunville’s 1808 – a versatile modern blend that works well as a house pour, in a mixed drink or in a cocktail. It is very much a gateway product to the wider Dunville’s range and is perfectly placed in Hi-Spirits’ portfolio to introduce more customers to The Spirit of Belfast.”
George Roberts, Hi-Spirits Ireland Country Manager said:
“We are delighted to announce this partnership with Echlinville Distillery brands, that have earned a strong reputation for innovation, versatility and quality with both the trade and consumers alike. The attention to quality in both liquid and exceptional branding ensures Echlinville will make a strong addition to both our Irish Whiskey and Gin portfolio. With an outstanding marketing and engagement plan, we are excited for the future of these brands and all of the opportunities that lie ahead.”