Mittwoch, 20. Januar 2021, 22:46:46

PR: Holyrood Distillery mit innovativem Fassverkauf-Programm

Umfangreiche Einflussmöglichkeiten auf den Geschmack des Whiskys

Die Holyrood Distillery ist die erste Single Malt-Brennerei in Edinburgh seit über 100 Jahren – und sie hat vor kurzem ihre Pforten geöffnet. Whisky gibt es aus ihr natürlich noch nicht, aber ab sofort ein ganz besonderes Fasskaufprogramm, bei dem die Käufer den Geschmack des Whiskys mitbestimmen können. Wie das geht? Als Käufer kann man, nach einer ausführlichen Besprechung mit dem Team der Holyrood Distillery nicht nur den Fasstyp aussuchen, sondern auch die Intensität des Mälzens der Gerste, die Hefe, das Datum der Destillation und einiges mehr.. 100 Fässer werden in dieser Weise erhältlich sein, höchstens zwei pro Person.

Hier die Presseaussendung dazu, die wir erhalten haben – sie enthält auch eine Verknüpfung auf eine Seite mit mehr Infos:


Holyrood Distillery makes 100 casks available for sale in ground-breaking move that allows purchasers to customise the flavour of their whisky  

Have you ever dreamed about creating your own special single malt whisky from scratch to suit your own tastes? Well now you can, thanks to a remarkable opportunity to own a cask of whisky from Holyrood Distillery.

The distillery in Edinburgh, which will be the first single malt distillery in the Scottish capital for almost 100 years when it opens in July, is making 100 casks available through The Holyrood Cask Programme.

In an innovative move, Holyrood is offering single malt connoisseurs the chance to customise the flavour of their whisky.

This unique process will start with a flavour consultation with Holyrood’s experts – Head Distiller, Dr Jack Mayo, and co-founder David Robertson, whose long-running career in the industry has included a spell as Master Distiller at The Macallan.

The discussion will determine the purchaser’s particular flavour preferences and then allow the buyer to choose how long the barley is dried and roasted; which yeasts are used for fermentation; the distillation approach and distillation date; and the type of cask for maturation, including its oak species, size and previous fill.

The distillery is focusing on four core flavours – smoky, spicy, sweet and fruity/floral – with cask purchasers able to tailor their choices around those flavours or explore something different.

Three barrel types are available – a barrel (200 litres), a hogshead (250 litres) and a butt (500 litres) at £4,500, £5,500 and £10,500 respectively. The cost includes flavour consultation, whisky creation, storage for ten years, sampling, insurance, labelling and bottling.

Head Distiller Dr Jack Mayo said:

“Everything we do at Holyrood is driven by flavour. That’s why our Cask Programme gives people the unique chance to tailor a cask of our whisky to suit their flavour preferences.”

David Robertson added:

“Normally, if you invest in buying a cask of whisky from a distillery, you are limited to their spirit perhaps with a choice of one or two cask types. But we’re flipping things on their head and giving buyers the chance to design the flavour. By working with me and Jack, they can have a hand in each step of the whisky’s journey and be in control of shaping how the whisky tastes.”

Sales are limited to a maximum of two casks per person, with a deposit of £1500 per cask required to secure ownership.

To register your interest in the Holyrood Cask Programme, visit

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