Etwas früher als angenommen ist der Kauf von 19 Marken, darunter auch einige kanadische Whiskys, durch das Familienunternehmen Sazerac von Diageo über die Bühne gegangen (einen ersten Report darüpber brachten wir Mitte November hier).
Diese Marken sind nun in neuem Besitz:
- Seagram’s V.O.
- Seagram’s 83
- Seagram’s Five Star
- Popov
- Relska
- The Club
- Black Haus
- Peligroso
- Grind
- Piehole
- Parrot Bay
- Stirrings
- Scoresby
- John Begg
- Myers’s
- Romana Sambuca
- Yukon Jack
- Booth’s
- Goldschlager
Hier die englischsprachige Pressemitteilung, die uns dazu aus Louisville, Kentucky erreichte:
The Sazerac Company Completes Purchase of 19 Brands from Diageo
Louisville, Kentucky (Dec. 21, 2018) – The Sazerac Company, one of America’s oldest family owned, privately held distillers, has completed the sale of 19 brands from Diageo, a global leader in beverage alcohol with an outstanding collection of brands across the spirits and beer categories.
The brands purchased by Sazerac are Seagram’s V.O., Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg brands.
“We are excited to close on the sale of these 19 iconic brands from Diageo and we look forward to further developing these brands globally within the Sazerac portfolio,”
said Jake Wenz, Sazerac’s chief operating officer.
About the Sazerac Company
Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac, please visit www.sazerac.com.
